Latest issue of ECCH case collections update now available

Click to download the new issue of the ECCH case collections update.

This issue includes details of new cases, journal article reprints and book chapters registered with ECCH during October, November and December 2009.

Back issues of the case collections update are also available online.

You can search ECCH at www.ecch.com/casesearch for free, but if you register for ECCH you can also get free online access to full text of inspection copies of ECCH cases. To register, go to http://www.ecch.com/myprofile/login.cfm and complete the registration form.

Fixed to Flexible - new E-book

If you are interested in cost, price, margin and other options for selling take a look at the new e-book from Todd Sattersten "Fixed to flexible" HERE.

Guru Godin

Marketeers throughout the world find it essential to keep up with the daily thoughts of the influential marketing guru Seth Godin according to the Irish Times (Innovation Supplement, Thursday 4th Feb.) Godin's blog is at http://sethgodin.typepad.com The library has a number of Godin's books including Tribes, Small is the new Big and Meatball Sundae if you want to know more.

Keeping up to date with EU News

Want to keep up to date with happenings in the EU without having to wade through turgid text while developing indigestion and eye-strain? Try logging into the European Information Association website at www.eia.org.uk/. Full of easy-to-read news updates, the site is user-friendly and intuitive and even has a "Quirky EU" section.