Irish Marketing companies responding quickly to QR codes!

There was an interesting article in the Irish Times over the weekend entitled How QR is raising the barcode in Marketing. Ireland is seemingly the 10th biggest user of these Quick Response codes - two dimensional barcodes that can be quickly scanned with a mobile phone. Marketing people are cottoning on to their potential in a big way. QR codes are popping up in Irish newspapers and magazines, at Dart Stations and bus shelters, on TV and on web pages. Estate agents, for example, are using them in newspaper listings where scanning a property's QR code can lead directly to further information online. As well as product details, QR codes can link to video, contact details/business cards, Facebook and Twitter pages amongst other things. See article HERE

Looking for Theses/Dissertations?

All post-graduate dissertations and theses received by the library are now available for reference use only on the upper floor of the library. Items are shelved alphabetically according to course title and each course has a distinguishing colour code on the spine.
Undergraduate dissertations are also on the upper floor but have been moved closer to the computer area. These are also colour coded for easy access.
A full list of all dissertations held by the Library is available on the library catalogue at library.dit.ie. To access simply enter dissertations dit aungier street as a subject search.
In addition, all DIT research theses - PhD and M.Phil – are available in full text on Arrow, the DIT Institutional Repository at http://arrow.dit.ie. Search under Theses or by author/title.

Emerald introduces Research in the News

This new online resource from Emerald highlights research that has direct impact or implication in the real world. Featuring a monthly selection of three to four articles/book chapters whose subject area is either very topical and/or groundbreaking, this resource demonstrates the real-world, practical application of Emerald content. Articles and book chapters are freely accessible for a month until they are replaced by the next selection of highly topical content. For more login to
http://www.emeraldinsight.com/rin

New look E-Books

BookBoon, the free e-book provider, has revamped its website and now has a separate Business section which looks quite useful. There are also separate text book and travel sections. Included in the new titles under Business are Successful Prospecting in Sales, Strategic Financial Management and Analytics for Managerial Decision Making. It's worth a look at www.bookboon.com.

Digital Insights Conference

The Irish Times Digital Marketing conference, supported by the Irish Internet Association (IIA), is taking place on October 14 2011.

With participants like internet giants Google, Facebook and Microsoft, among others, the conference provides an opportunity to hear speakers give their unique insights on current and emerging digital marketing techniques. Blending practical and strategic elements, all things digital are covered with a focus on mobile, social and search marketing.

More information on the conference, the agenda, and profiles on the speakers is available from the Irish Times and the IIA website. Tickets are priced at €135 +VAT with early bird offers of €65 + VAT

http://www.irishtimes.com/events/digital-insights-conference/

http://www.iia.ie/events/event/341/digital-marketing-conference/

Global Retail Development Index 2011

The A.T. Kearney Global Retail Development Index (GRDI)™ ranks the top 30 emerging countries for retail development and identifies windows of opportunity for global retailers to invest in developing markets. The 2011 GRDI marks the 10th anniversary of the publication so, in addition to the annual index, A.T. Kearney has also published a 10-year retrospective - Retail Global Expansion: A Portfolio of Opportunities. See HERE for full reports.

Palgrave Macmillan offers open access publishing to authors

Palgrave Macmillan has recently announced the launch of Palgrave Open offering authors of accepted primary research papers the option to publish their articles with immediate open access. Initially, Palgrave Macmillan has selected 18 journals for Open Access.
The following may be of interest to Business and Applied Arts researchers:
* International Politics
* British Politics
* Comparative European Politics
* Contemporary Political Theory
* European Journal of Development Research
* Journal of Brand Management
* Journal of Asset Management
* Journal of International Business Studies
* Journal of Public Health Policy
For further details see www.palgrave-journals.com/palgraveopen/

Ebsco on iPhone

Ebsco databases are now available as iPhone and iPod touch applications. This includes Business Source Premier, Communications and Mass Media Complete, Hospitality and Tourism Complete, Soc Index with Full text and the UK/Eire Reference Centre. To set up the application, select the required database from the A-Z listing on the library web pages.
Click on the app link at the bottom of the home page for full access details.