A survey by Amarach Research of 500 adults aged 50+ in January and February this year, reveals many untapped opportunities for Ireland's product and service providers. According to the survey the 1.2 million people over 50 spend more on holidays, new cars, restaurants and home improvements than any other section of the population. 80% of this group own a mobile phone and 1 out of 2 buys a newspaper every day. They are enthusiastic media and technology consumers. 4 out of 10 use the Internet regularly to buy insurance, books and to book flights amongst other activiites. 29% of the group are on Facebook. The majority of those surveyed claim to be happy, relatively affluent and confident about their futures. 77% of them are not happy with their treatment in the media, however, and believe they are portrayed as 'vulnerable' or 'unable to cope'. Learn more at the Business of Aging Conference website at www.businessofaging.com. Take a look also at Dick Stroud's book The 50+ Market available in the library at 658.802. Stroud is one of the lead speakers at the conference.