Readers of the The Phoenix will have seen that John Harte, Sales and Marketing Director of First Ireland Spirits, and a graduate of DIT's MSc in Sales Management programme, "credits the library with his inspiration to create the Dubliner Liqueur" (p.42).
John told The Phoenix that the brand was conceived while he was studying at DIT.
The Dubliner Liqueur is already on sale in Australia and New Zealand and Europe,and will go on sale in North America this autumn - but began life in DIT's Aungier St Library!
To find out more, see pg. 42 of the April 19 - May 2, 2013 issue of The Phoenix.