What goes on in a magazine like Vogue?

Fashion, media and marketing students might be interested in this 2 part behind the scenes look the different departments, jobs and career opportunities available in Vogue magazine. Part 2 looks, in particular, at the rise in importance of online skills, social media and digital marketing.

Does using social media to promote your research work?

If you blog and tweet about your research, does it increase the level of interest in your work? Yes, it does, according to Melissa Terras of the LSE, with the proviso that you make your research available on your institutional repository (Arrow, in DIT's case), and that you've built up a digital profile first.

Social Media a hot topic on Science Direct's Top 25 list

Social Media in business is the hot topic in Science Direct's current 'Top 25' list of the most read articles from over 2000 peer reviewed journals. Number one on the list is a Business Horizons paper titled Users of the World Unite: the challenges and opportunities of Social Media.
As well as 4 other papers on Social Media, topics include Ethical leadership, Supply Chain Management, Event tourism and Cloud Computing.

The Top 25 list is a handy way for business researchers to efficiently identify "must read" articles that pinpoint new developments and trends in your field.

You can also register and set up free e-mail alerts. Try it today at http://top25.sciencedirect.com. Select your preferred field of interest and the current Top 25 articles are listed to the right. Click on each title to read the full paper.

Learning and Teaching with Social Media

The latest issue from Emerald of On the Horizon [Vol.19(1)2011] is a special issue entitled Online Social Networking as a Site for Learning. It contains research articles examining bulding creativity and collaborative learning in a social media environment and exploring the integration of social learning networks for students.
From within DIT you can access the issue HERE. From outside of DIT login to the library website at www.dit.ie/library. Select Emerald Management Xtra from the A-Z list of databases and then On the Horizon. You will be asked for your login and PIN.

Social Media Search Engines

With the growing significance of social media like Facebook, Twitter, blogs etc. several search engines have been developed to search these social conversations. Samepoint, for example, allows you to search across millions of conversations occuring on blogs and social media sites like Facebook, MySpace, Twitter, LinkedIn, YouTube, and lots more to find out what people are saying about a particular brand, company or topic.
Other similar search engines include SocialMention, Yauba and BoardReader, some of which offer RSS feeds and realtime 'buzz' about your chosen topic.

Tesco grows on Facebook

Tesco has launched an official Facebook page as part of its strategy to expand its social media community.

The new Tesco Facebook page brings together Tesco’s existing Facebook pages and will act as the focal point for Tesco’s online relationships with customers.

Tesco plans to offer Facebook fans exclusive offers and promotions and use the Facebook pages to interact with customers and answer customer service enquiries.

The Road to Mendeley

Thanks to Brian Gillespie at Bolton Street Library for letting us know about Mendeley - the "real" social networking app for researchers at www.mendeley.com. and for giving us the title of this post!! Describing itself as the iTunes for research papers, Mendeley is a free research management tool for desktop and web. See article in last Friday’s Irish Times for further details. Current users are definitely enthusiastic about its merits!