World Advertising Research Center (WARC) database temporarily unavailable off-campus

Off-campus access to the World Adverstising Research Center (WARC) is temporarily unavailable.

Our systems team is working with WARC to restore full access. In the meantime, a temporary on-campus link has been made available. Watch the screencasrs below to learn how to access the temporary link via the Databases A-Z page or the Business Subject Gateway.

NOTE: Only on-campus access is currently available via this temporary link.

Apologies for the inconvenience.

How to access temporary access link for WARC from the Databases A-Z page:

How to access temporary access link for WARC from the Business Subject Gateway:

Accessing WARC via Internet Explorer

Due to changes in browser security policies the World Advertising Research Centre (WARC) database will temporarily not be accessible via Internet Explorer (IE).

We recommend you access WARC via Google Chrome, Firefox or an alternative browser to
IE.

If you experience difficulties accessing WARC please contact the Library via Ask-a-Librarian or on 01 402 3068

WARC - Great resource for Marketing & Advertising students

Are you a Marketing or Advertising student? If so, WARC is well worth a look.


WARC provides case studies showcasing leading brands achieving key marketing objectives, campaign videos, reports on the latest trends, data on advertising expenditure, webinars on hot topics, and lots more.

Examples of reports currently available on WARC include Seven tips for designing better branded mobile apps and Increasing brand value: A masterclass from the world’s strongest brands. WARC also provides regular webinars on a range of topics, with Tech and Media Trends for 2014 coming up on 4 February, 3pm GMT.

WARC is available from the library's Business Subject Gateway and from our Databases page and should prove helpful to anyone researching a brand, doing a marketing plan, or looking for information on current trends in advertising or marketing.

Have a browse of WARC, see what's available,and sign up for some of their email alerts so you can stay up to date.