Are you a Marketing or Advertising student? If so, WARC is well worth a look.
WARC provides case studies showcasing leading brands achieving key marketing objectives, campaign videos, reports on the latest trends, data on advertising expenditure, webinars on hot topics, and lots more.
Examples of reports currently available on WARC include Seven tips for designing better branded mobile apps and Increasing brand value: A masterclass from the world’s strongest brands. WARC also provides regular webinars on a range of topics, with Tech and Media Trends for 2014 coming up on 4 February, 3pm GMT.
WARC is available from the library's Business Subject Gateway and from our Databases page and should prove helpful to anyone researching a brand, doing a marketing plan, or looking for information on current trends in advertising or marketing.
Have a browse of WARC, see what's available,and sign up for some of their email alerts so you can stay up to date.