Monday, 29 August 2011

Irish Marketing companies responding quickly to QR codes!

There was an interesting article in the Irish Times over the weekend entitled How QR is raising the barcode in Marketing. Ireland is seemingly the 10th biggest user of these Quick Response codes - two dimensional barcodes that can be quickly scanned with a mobile phone. Marketing people are cottoning on to their potential in a big way. QR codes are popping up in Irish newspapers and magazines, at Dart Stations and bus shelters, on TV and on web pages. Estate agents, for example, are using them in newspaper listings where scanning a property's QR code can lead directly to further information online. As well as product details, QR codes can link to video, contact details/business cards, Facebook and Twitter pages amongst other things. See article HERE