Monday, 19 November 2007

Attitudes to Advertising

Mintel has recently added a number of new reports to its suite of Irish reports. “Attitudes to Advertising” (November 2007) provides detailed coverage of key drivers as well as the very latest volume and value data. Also included are assessments of emerging trends, the activities of existing market players, brand ownership details, future scenarios and statistical forecasts. Other recent additions include :
  • The Night Out: is one venue enough? (November 2007)

  • Wine: are we becoming more European in our outlook? (October 2007)

  • The Day Out: where families spend money outside the home. (September 2007)

Access Mintel through the library web pages