Friday 7 January 2011

Consumers react to the Recession


Mintel, as part of their Ireland Horizons Series, has released a new report entitled Reaction to the Recession: Changes in Shopping Behaviour - Ireland. The report shows that the recession has had a profound impact on Irish consumer spending and shopping habits. Only 29% of NI and 23% of ROI consumers claim that their spending habits have NOT changed to any great degree over the past 12 months. In particular, consumers have reduced their discretionary spending and opted for discount retailers far more than previously. Related reports in the Horizons series include Irish Lifestyles 2010, Personal Loans - Ireland, Savings - Ireland, Domestic vs Overseas Holidays - Ireland and In-home Entertainment - Ireland. All are available by selecting Mintel from the A-Z listing of databases on the library website at www.dit.ie/library/databases/