Marketline Trial

Does your research or study cover any of these topics?

Business, Management
Marketing
Retail
Fashion
Geography
Hair & Beauty
Agriculture
Travel & Tourism 
Social Sciences

You may be interested in trying out the database Marketline.

We have an on-campus trial which runs until Monday 17th October.  Click the link below to begin browsing their market research resources:

https://advantage.marketline.com/ 

Euromonitor Podcasts for Marketing & Business Students

You can now subscribe and listen to Euromonitor Podcasts on Soundcloud channel. For FREE!

Some of the existing podcasts cover topics like Fashion, Alcoholic Drinks, Discussions about the Digital Consumer and Consumer Appliances and many more.

 https://soundcloud.com/euromonitor

If you want to know more about Market Research Reports make sure to check out Market Research Databases on the Business Subject Gateway.

WARC - Great resource for Marketing & Advertising students

Are you a Marketing or Advertising student? If so, WARC is well worth a look.


WARC provides case studies showcasing leading brands achieving key marketing objectives, campaign videos, reports on the latest trends, data on advertising expenditure, webinars on hot topics, and lots more.

Examples of reports currently available on WARC include Seven tips for designing better branded mobile apps and Increasing brand value: A masterclass from the world’s strongest brands. WARC also provides regular webinars on a range of topics, with Tech and Media Trends for 2014 coming up on 4 February, 3pm GMT.

WARC is available from the library's Business Subject Gateway and from our Databases page and should prove helpful to anyone researching a brand, doing a marketing plan, or looking for information on current trends in advertising or marketing.

Have a browse of WARC, see what's available,and sign up for some of their email alerts so you can stay up to date.

Stress levels rising for three in ten Irish consumers

Mintel Ireland's 2013 Lifestyles report highlights a significant rise in Ireland’s stress levels as the economic downturn sees financial pressure taking its toll on Irish health. Indeed, revealing an alarming increase in the levels of stress suffered by consumers today, as many as 35% of RoI consumers report a rise in stress levels. Meanwhile, those in the NI are also affected, with 28% of consumers there reporting an increase in stress levels. The report also sees stress driving consumers to food, with around one in seven (15% of NI and 14% of RoI) Irish consumers admitting stress is making them eat more than they should.

You can access Mintel, and the Irish Lifestyles - Ireland - 2013 report, from the library's Business Resources page.

Seth Godin: How to get your ideas to spread

TED is a great resource for free videos of talks on lots of business, media and technology subjects. Examples include marketing guru Seth Godin's talk on how to get your ideas to spread, where he spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones, and  Jason Fried's why work doesn't happen at work in which he discusses his radical theory of working: that the office isn't a good place to do it.

What Will be the Top Five Global Economies in 2020?

According to Euromonitor, by 2020, China and Russia will have displaced USA and Germany respectively in the top five global economies. For more details, see Euromonitor's blog.

Other recent postings to Euromonitor's blog include a video on the rising importance of sub-Saharan Africa,  a posting on what opportunities does Africa's rising middle class provide? and a graph of the BRIC's move towards higher paid employment in 2012.

Digital Insights Conference

The Irish Times Digital Marketing conference, supported by the Irish Internet Association (IIA), is taking place on October 14 2011.

With participants like internet giants Google, Facebook and Microsoft, among others, the conference provides an opportunity to hear speakers give their unique insights on current and emerging digital marketing techniques. Blending practical and strategic elements, all things digital are covered with a focus on mobile, social and search marketing.

More information on the conference, the agenda, and profiles on the speakers is available from the Irish Times and the IIA website. Tickets are priced at €135 +VAT with early bird offers of €65 + VAT

http://www.irishtimes.com/events/digital-insights-conference/

http://www.iia.ie/events/event/341/digital-marketing-conference/

Guru Godin

Marketeers throughout the world find it essential to keep up with the daily thoughts of the influential marketing guru Seth Godin according to the Irish Times (Innovation Supplement, Thursday 4th Feb.) Godin's blog is at http://sethgodin.typepad.com The library has a number of Godin's books including Tribes, Small is the new Big and Meatball Sundae if you want to know more.

WARC - Advertising & Marketing information

WARC (World Advertising Research Centre)

Did you know that WARC (World Advertising Research Centre), one of the Databases from the Library, is loaded with information in the form of Articles, Case Studies and Reports covering Advertising, Marketing, Media, Brands and much more? WARC is updated on a regular basis so you are assured of getting something of interest should you take a look at what WARC has to offer. Have a moment to spare? Why don’t you take a look at WARC where you can easily set up an alert service which will notify you by e-mail each time something new is added to your area of interest.