Market Research to support to Business - Library Ireland Week Event

Interested in how market research can help a new or growing business? Or just interested in key consumer trends and behaviours?

In keeping with this year’s Library Ireland Week theme: 'Open for Business', Aungier St library has organised for Mintel Ireland to visit and deliver a session on accessing Mintel Ireland's insights to aid a business's research and planning process.

Cormac Henry of Mintel Ireland will deliver the session in the Library's Training Room at 3pm on Thursday, 20th November.

Please RSVP to astlibrary@dit.ie if you'd like to attend.

Market Research to support a Business - Library Ireland Week Event

Interested in how market research can help a new or growing business? Or just interested in key consumer trends and behaviours?

In keeping with this year’s Library Ireland Week theme: 'Open for Business', Aungier St library has organised for Mintel Ireland to visit and deliver a session on accessing Mintel Ireland's insights to aid a business's research and planning process.

Cormac Henry of Mintel Ireland will deliver the session in the Library's Training Room at 3pm on Thursday, 20th November.

Please RSVP to astlibrary@dit.ie if you'd like to attend.

WARC - Great resource for Marketing & Advertising students

Are you a Marketing or Advertising student? If so, WARC is well worth a look.


WARC provides case studies showcasing leading brands achieving key marketing objectives, campaign videos, reports on the latest trends, data on advertising expenditure, webinars on hot topics, and lots more.

Examples of reports currently available on WARC include Seven tips for designing better branded mobile apps and Increasing brand value: A masterclass from the world’s strongest brands. WARC also provides regular webinars on a range of topics, with Tech and Media Trends for 2014 coming up on 4 February, 3pm GMT.

WARC is available from the library's Business Subject Gateway and from our Databases page and should prove helpful to anyone researching a brand, doing a marketing plan, or looking for information on current trends in advertising or marketing.

Have a browse of WARC, see what's available,and sign up for some of their email alerts so you can stay up to date.

Stress levels rising for three in ten Irish consumers

Mintel Ireland's 2013 Lifestyles report highlights a significant rise in Ireland’s stress levels as the economic downturn sees financial pressure taking its toll on Irish health. Indeed, revealing an alarming increase in the levels of stress suffered by consumers today, as many as 35% of RoI consumers report a rise in stress levels. Meanwhile, those in the NI are also affected, with 28% of consumers there reporting an increase in stress levels. The report also sees stress driving consumers to food, with around one in seven (15% of NI and 14% of RoI) Irish consumers admitting stress is making them eat more than they should.

You can access Mintel, and the Irish Lifestyles - Ireland - 2013 report, from the library's Business Resources page.

Alcohol Retailing - Ireland - March 2009

How far will Alcohol sales shift to the off trade and will packaging play a more important role?
Since Mintel last looked at Ireland’s alcohol retailing market in February 2008, the trend away from the on-trade towards drinking at home has intensified – driven by price increases in the on-trade and the lure of cheaper off-licence prices in the prevailing economic gloom of the credit crunch.
Read more in the March 2009 Mintel report.

Other new reports for 2009 include:-
Attitudes to Food and Drink - February 2009; Current Accounts - Ireland - February 2009; Airlines: Package v Online holidays - January 2009 and Clothing Retailing in Ireland, January 2009.

To access login to www.dit.ie/library. Select Databases from the left menu and Mintel from the alphabetical list of databases.

The Credit Crunch isn't all bad for the global economy

- according to GMID anyway! They say:-

While petrol prices fluctuate, many consumers are turning to public transport to curtail spending at the pumps thus helping to save the planet by default

Amongst the fastest growing destinations in 2007 were Oman, Turkmenistan, Senegal, Romania, Serbia and Rwanda proving that the world is getting ever-more accessible to thrill-seekers

Indian whiskey volumes will exceed 1 billion litres in 2010 and in 2011 India will become the world's biggest consumer of rum, overtaking the US

Social networking sites such as www.couchsurfing.com now provide free alternatives to hotels and hostels by lining up individual hosts with potential visitors worldwide

Brazilians are generally emotional consumers keen on acquiring 'happiness' through what they buy and don't buy to fulfill a need but to assuage 'cravings' generated by the products

The country forecast to witness the highest growth in pet food and pet care in value terms is Russia with US$1.3bn over 2008-2013.

For these and other more relevant facts check out GMID - Global Market Information Database on the library website.
GMID contains:
8 million internationally comparable statistics
15,000 industry, company, country and consumer reports
17,000 rankings of leading companies by market and brand share
Insightful comments from industry and country experts on a daily basis

Mintel Looks at Retail and Finance

Mintel Ireland has produced a number of interesting reports over the summer. These include an update on the Irish Food Retailing industry as well as a comparative examination of Retail Outlet Parks versus High Street Retailing. The opinion of Irish consumers on their financial security is analysed in the Property, Pensions and Investments report and in the Irish Leisure series, the Hotel industry comes under the microscope.

Interestingly, we are told that DIT staff and students are amongst the heaviest users of Mintel in Ireland. From April to November 2008, for example, 2260 users logged in, 3886 searches were carried out and 20,431 documents were viewed with 2,065 documents downloaded in full text.
Must be good stuff!